Advertising and Multilingual Repertoires - From Linguistic Resources to Patterns of Response

Zusatztext "In Advertising and Multilingual Repertoires! Marco Santello proposes a new theoretical framework for analyzing multilingualism and advertising that draws on both marketing principles and sociolinguistics. This volume includes an extensive review of the literature on multilingual advertising campaigns as well as effective linguistic strategies used in advertising targeting multilinguals."Elizabeth Martin! California State University! San Bernadino! USA Informationen zum Autor Marco Santello is a lecturer in Intercultural Competence in the School of Languages, Cultures and Societies at the University of Leeds, UK Klappentext Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective. Zusammenfassung Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective. Inhaltsverzeichnis Introduction Constructing Advertising directed at Multilingual Audiences Language Effects on Multilingual Speakers Studying Multilingualism in Advertising: Starting from Lived Experiences and Linguistic Repertoires Linguistic Resources in Advertising and their Impact on Multilinguals Advertisements in Different Languages and the Role of Language Attitudes Conclusion

Product details

• Authors: Marco Santello, Marco (University of Leeds Santello, Santello Marco
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 23.08.2016
• EAN: 9781138218253
• ISBN: 978-1-138-21825-3
• No. of pages: 102
• Series: Routledge Focus on Linguistics; Routledge Focus on Linguistics
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Social sciences, law, business > Business > Advertising, marketing; Advertising, Linguistics, Discourse Analysis, LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics, LANGUAGE ARTS & DISCIPLINES / General, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Sociolinguistics, Communication Studies, Language: reference and general, Bilingualism & multilingualism, Semantics, discourse analysis, stylistics, Bilingualism and multilingualism