Qualitative Research in Digital Environments - A Research Toolkit

This book will be a valuable guide to qualitative reserach for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

List of contents

Part 1: Introduction 1. Qualitative and digital ethnographic approaches to research online environments 2. How to study online interaction Part II: The toolkit 3. Research design 4. Data collection 5. Organizing the data 6. Data analysis Part III: Conclusions 7. Mixing Methods: Integrating digital data with other methodological approaches 8. From the medium to the actor: "digital sociology" and the advancement of digital and social media research Part IV: Case Studies 9. Directioners 10. Collaborative communities (Multi-platforms/Mixed Methods) 11. Hipsters 12. Music Mapping 13. Louis Vuitton

About the author

Alessandro Caliandro is a Lecturer in Branding and Digital Media at the School of Media and Performing Arts, Middlesex University London, UK.
Alessandro Gandini is a Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities, King's College London, UK.

Summary

This book will be a valuable guide to qualitative reserach for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

Product details

• Authors: Alessandro Caliandro, Alessandro (University of Milan Caliandro, Alessandro Gandini Caliandro, Caliandro Alessandro, Alessandro Gandini, Alessandro (Middlesex University Gandini, Gandini Alessandro
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 12.12.2016
• EAN: 9781138188693
• ISBN: 978-1-138-18869-3
• No. of pages: 240
• Subjects: Natural sciences, medicine, IT, technology > Natural sciences (general); Social sciences, law, business > Business > Advertising, marketing; Market research, BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Marketing / Research, REFERENCE / Research, E-commerce: business aspects, Research methods: general