Discourse of Youtube - Multimodal Text in a Global Context

The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse.

List of contents

1 Introduction
2 Multimodality
3 YouTube and new media discourse
4 Designing the YouTube website
5 Designing YouTube pages
6 Producing YouTube texts
7 YouTube in a global context
8 Conclusion

About the author

Philip Benson is Professor in the Department of Linguistics and Modern Languages and the City University of Hong Kong and Director of the Centre for Popular Culture and the Humanities.

Summary

The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse.

Product details

• Authors: Phil Benson, Phil (Hong Kong Institute of Education) Benson, Philip Benson, Benson Phil
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 09.11.2016
• EAN: 9781138182424
• ISBN: 978-1-138-18242-4
• No. of pages: 140
• Series: Routledge Studies in Multimodality; Routledge Studies in Multimodality; Routledge Studies in Multimoda
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, Discourse Analysis, LANGUAGE ARTS & DISCIPLINES / General, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, Semantics, discourse analysis, stylistics