Design Psychology and Nationality

Sustaining a competitive advantage in a global market now involves micro-marketing through a variety of media to a variety of different customers or potential customers. Gloria Moss' Design Psychology and Nationality explores the potential for using design to target and communicate with your customers more effectively across national boundaries.

About the author

Gloria Moss has a unique understanding of the impact of gender and nationality on graphic, product and web design and the steps organisations need to take to maximise design for end-users. She is a Fellow of the Chartered Institute of Personnel and Development (CIPD) and currently holds the position of Professor of Marketing and Management at Buckinghamshire New University and Visiting Professor at ESG Paris. Previously, Gloria has held senior positions at Courtaulds Acetate and Eurotunnel. Clients for consultancy on marketing and unconscious bias have included M&S, BT, Bounty, Ford, 02, Bayer and Allen and Overy.

Summary

Sustaining a competitive advantage in a global market now involves micro-marketing through a variety of media to a variety of different customers or potential customers. Gloria Moss' Design Psychology and Nationality explores the potential for using design to target and communicate with your customers more effectively across national boundaries.

Product details

• Authors: Gloria Moss, Moss Gloria
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Release: 31.12.2023, delayed
• EAN: 9780566087851
• ISBN: 978-0-566-08785-1
• No. of pages: 200
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, Economics, BUSINESS & ECONOMICS / Management, Research & development management, Engineering: general, Sales and marketing, Environmental science, engineering and technology, Design, Industrial and commercial arts, illustration, The arts: general topics, Ergonomics