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This book is a comprehensive effort to describe recent developments in tourism on the one hand, and academic trials, research, analyses and interpretations of contemporary events in this field on the other. It aims to cover the continuum from basic theoretical findings as those from general systems theory up to contemporary analyses of small local tourist destinations.
List of contents
Contents: Rok Ovsenik/Iwona Kiereta: Preface - Rok Ovsenik/Boris Bukovec/Janja Jerman: Managers in the Slovenian Tourist Trade Industry and Their Attitude towards Their Country's Admission into the European Union - Milan Ambroz: «A Third Way» of Tourism Planning: The Case of Slovenia - Gorazd Sedmak: Differentiation of Catering Outlets as a Variable in Tourism Destination Positioning - Maja Uran/Janja Jerman: Service Quality as a Competitive Advantage in the Slovenian Hotel Industry - Tadeja Jere Lazanski: System Dynamics Models to Support Decision-Making in Tourism - Boris Bukovec/Rok Ovsenik: Fundamentals of the New Paradigm of Quality Organziational Change Management - Franko Milost: How to Evaluate Intellectual Capital? - Gordana Ivankovic: Marketing-Oriented and Strategic Management Accounting - Ziva Ceh: Non-native Speakers Communicating in English: The Language of Tourism - Goran Vukovic/Jure Meglic/Branislav Smitek: A Model of an Interactive Presentation for a Tourist Destination Offer - Marko Tkalcic/Matevz Pogacnik: Tourist Adapted Destination Selection - Emil Juvan/Rok Ovsenik/Goran Vukovic: Feasibility of Tourism Destination Management and its Development in Small Urban Areas - The Case of the Mislinja Valley - Bojan Vavtar: Supervision as a Function of Management in a Joint Stock Company - Marko Ferjan: A Model for the Education of Tourism Workers - Margareta Bencic/Rok Ovsenik/Iztok Puric: Controversies and Perspectives of Destination Management.
About the author
The Editors: Rok Ovsenik is assistant professor at the Turistica, College for tourism, Portoroz (Slovenia).
Iwona Kiereta is assistant at the Technical University Aachen (Germany), Faculty of Business and Economics.
