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List of contents
I. SETTING THE SCENE: THE AMERICAN MAGAZINE TODAY.
1. Understanding the Magazine Industry.
2. You and the Magazine Reader.
II. THE WRITER'S CRAFT.
3. Developing Strong Language Fundamentals.
4. Writing with Authority and Credibility.
5. Selecting and Reporting Your Story.
6. Story Form and Structuring-I.
7. Story Form and Structuring-II.
8. How to Attract and Hold Readers.
9. Selling Your Story-and Yourself.
III. WRITING FOR SPECIALIZED MAGAZINES.
10. Writing for Your Readers' Pocketbooks.
11. Writing Sports.
12. Writing for Technical Magazines.
13. Writing for Entertainment Magazines.
IV. THE LEGAL AND ETHICAL CONTEXT OF MAGAZINE WRITING.
14. You and the Law.
15. You, Ethics and Honest Writing.
Index.
Summary
Examines every aspect of magazine writing, from knowing the market to understanding editors. Explores language fundamentals, the use of quotes and "authorities", choosing a story idea and crafting the best "lead", as well as ethical and legal issues involved in magazine writing.
