Maximize Your School Marketing

Informationen zum Autor Johanna Lockhart has more than 20 years of marketing experience in the private and public sectors. She has conducted school marketing workshops for 100s of school administrators and made marketing presentations at state and national levels. Klappentext Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three "real-life" school marketing success stories provide illustration, motivation, and inspiration. Inhaltsverzeichnis PrefaceIntroductionChapter 1: Technology and Social MediaChapter 2: Media RelationsChapter 3: Building Community PartnershipsChapter 4: Public Relations, Inside and OutChapter 5: Fund RaisingConclusionAppendices: Success Stories: Appendix A: John J. Herrera Elementary -Marketing Makes a DifferenceAppendix B: Colorado Springs School District 11, Electronic Dialogue: A Means to Greater Community LoyaltyAppendix C: Community Connections for All Students/ Arts Education MattersAbout the Author

Product details

• Authors: Johanna M Lockhart, Johanna M. Lockhart
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 31.10.2016
• EAN: 9781475829990
• ISBN: 978-1-4758-2999-0
• No. of pages: 138
• Subjects: Humanities, art, music > Education > Education system; Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, EDUCATION / Administration / General, BUSINESS & ECONOMICS / Sales & Selling / General, Organization & management of education, Educational administration and organization, Sales & marketing, Sales and marketing