Storytelling - Bewitching the Modern Mind

Zusatztext “A compelling and very readable polemic.” — Financial Times “French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians! ‘storytelling’ is! on his argument! a sedative! suppressing the desire for truth in favour of satisfying narrative form.” — Guardian “Fascinating … intellectually satisfying … Salmon’s insights are though-provoking and have ramifications beyond the world of advertising.” —James P. Othmer! Washington Post “Salmon draws together his arguments into a coherent and chilling whole.” — Independent “Salmon makes a riveting case for how public relations (or more euphemistically! storytelling) has come to dominate statecraft and business in the West.” — Publishers Weekly “This book! which is both concise and clearly written … guides us through these texts which are largely unknown and now very influential.” — Le Monde “There are certain books that make you feel less stupid after reading them than before … It is a fascinating and never jargon-heavy book.” — Le Progrès Informationen zum Autor Christian Salmon is a writer and researcher in the Centre for Research in the Arts and Language at the CNRS in Paris. He is the founder of the International Parliament of Writers, of which he was president from 1993 to 2003, and is the author of several works, including Tombeau de la fiction , Devenir minoritaire , Verbicide and Storytelling . He writes a regular column for Le Monde . Klappentext A fascinating glimpse into how marketing has hijacked politics; new in paperback. Zusammenfassung The narrative spell cast over politics and society

Product details

• Authors: Christian Salmon, Salmon Christian
• Publisher: Verso
• Languages: English
• Product format: Paperback
• Released: 30.09.2016
• EAN: 9781784786588
• ISBN: 978-1-78478-658-8
• No. of pages: 192
• Dimensions: 130 mm x 197 mm x 15 mm
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Non-fiction book > Art, literature > Literature: general, reference works; Social sciences, law, business > Media, communication > General, dictionaries; Propaganda, Discourse Analysis, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, SOCIAL SCIENCE / Anthropology / Cultural & Social, POLITICAL SCIENCE / Public Policy / Cultural Policy, Semantics, discourse analysis, stylistics, Political control and freedoms, Political Control & Freedoms, Advertising & Society, Media studies: advertising and society, Semantics, discourse analysis, etc