The Measure of Democracy - Polling, Market Research, and Public Life, 1930-1945

Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties.

About the author

By Daniel J. Robinson

Summary

Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties.

Product details

• Authors: Daniel Robinson, Daniel J. Robinson
• Publisher: University of Toronto Press
• Languages: English
• Product format: Hardback
• Released: 24.04.1999
• EAN: 9780802042743
• ISBN: 978-0-8020-4274-3
• No. of pages: 277
• Dimensions: 160 mm x 235 mm x 28 mm
• Weight: 542 g
• Illustrations: 7 b&w illustrations
• Series: Heritage; HERITAGE
• Subject: Social sciences, law, business > Business > Advertising, marketing