Fr. 27.90

Automotive Management - Navigating the next decade of auto industry transformation

English, German · Paperback / Softback

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Description

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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

Product details

Authors Jen Diehlmann, Jens Diehlmann, Joachim Häcker
Publisher Oldenbourg
 
Languages English, German
Product format Paperback / Softback
Released 30.06.2016
 
EAN 9783110489309
ISBN 978-3-11-048930-9
No. of pages 288
Dimensions 170 mm x 240 mm x 14 mm
Weight 635 g
Subject Social sciences, law, business > Business > Business administration

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