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Jonathan Wheeldon offers a rare and unusually reflective insider account of the transformational challenges of the music industry, and the cultural industries in general, over the past 15 years. He also makes a potentially valuable contribution to loosening the industrial-political deadlock in the debate over copyright reform.
List of contents
Introduction PART I: MY VERSION OF EVENTS 1. A Personal Perspective 2. Innovation or Bust - a Short History of Recorded Music PART II: STAKEHOLDER VOICES 3. Value Shift 4. Custodial Tensions 5. Hindsight PART III: A STORYTELLING CONTEST 6. The Analysis of Discourse 7. Strategy as Storytelling 8. Identification of Key Constructs 9. A Narrative World 10. The Inventor's Tale 11. Power and Ideology PART IV: THE PIRATE'S TALE: REFORM OF COPYRIGHT AND THE FUTURE 12. Pirates, Property and Privatization 13. Enclosing the Commons of the Mind 14. The 300 Year War of Copyright 15. My Version of Events: the Future Bibliography Notes
About the author
Jonathan Wheeldon is a Chartered Accountant and Visiting Fellow at Henley Business School. He spent ten years at Universal Music in senior positions in New York, Madrid, Los Angeles and London. He has served as Group Finance Director of Andrew Lloyd Webber's Really Useful Group where he financed the $70 million Oscar-nominated movie The Phantom of the Opera. He was Senior Vice President of Corporate Development at EMI Group leading up to its sale to private equity in 2007, and most recently he has served as Executive Director and Chief Financial Officer of Macmillan Publishers.
Summary
Jonathan Wheeldon offers a rare and unusually reflective insider account of the transformational challenges of the music industry, and the cultural industries in general, over the past 15 years. He also makes a potentially valuable contribution to loosening the industrial-political deadlock in the debate over copyright reform.
Additional text
'A superb book. This is one of the best analytical accounts by an insider of the cultural industries. Actually no: one of the best analytical accounts by ANYONE of the cultural industries.' - David Hesmondhalgh, Professor of Media and Music Industries, Institute of Communications Studies, University of Leeds
'For anyone on the front line of the on-going debates around copyright this hugely insightful book is an essential guide. It is at once a memoir showing how we got here, an atlas showing us where we are, and a lexicon telling us what our words and discourse really mean.' - Richard Mollet, Chief Executive, the Publishers Association, and former Director of Public Affairs, the BPI
'In this important and beautifully written book, an industry insider brings experience and research to bear on understanding corporations in the age of digitization. Wheeldon's understanding is itself cultural, and his lessons have wide application for how we manage and consume cultural products in future.' - Martin Parker, Professor of Culture and Organization, School of Management, University of Leicester
Report
'A superb book. This is one of the best analytical accounts by an insider of the cultural industries. Actually no: one of the best analytical accounts by ANYONE of the cultural industries.' - David Hesmondhalgh, Professor of Media and Music Industries, Institute of Communications Studies, University of Leeds
'For anyone on the front line of the on-going debates around copyright this hugely insightful book is an essential guide. It is at once a memoir showing how we got here, an atlas showing us where we are, and a lexicon telling us what our words and discourse really mean.' - Richard Mollet, Chief Executive, the Publishers Association, and former Director of Public Affairs, the BPI
'In this important and beautifully written book, an industry insider brings experience and research to bear on understanding corporations in the age of digitization. Wheeldon's understanding is itself cultural, and his lessons have wide application for how we manage and consume cultural products in future.' - Martin Parker, Professor of Culture and Organization, School of Management, University of Leicester
