Entrepreneurial Challenges in the 21st Century - Creating Stakeholder Value Co-Creation

Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.

About the author

Hans Ruediger Kaufmann is Professor of Marketing at the University of Nicosia, Cyprus, and Visiting Professor at the International Business School, Vilnius University, Lithuania. He was previously President of CIRCLE and is currently Vice-President of EMBRI and a board member of the AMA Global Marketing SIG. He is member of the editorial board of various journals and an Associate Editor of the WREMSD.

Riad Shams is Associate Fellow at the EuroMed Academy of Business, Cyprus. Currently, he is pursuing his sponsored PhD at the University of Newcastle, Australia. His research focuses on entrepreneurship, value co-creation, relationship marketing, corporate reputation, image and brand positioning. He has an emerging publication record, with papers in top-tier journals and conferences.

Summary

Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.

Product details

• Authors: S M Riad Shams, S. M. Riad Shams
• Assisted by: Han Kaufmann (Editor), Hans Kaufmann (Editor), S M Riad Shams (Editor), S. M. Riad Shams (Editor)
• Publisher: Springer Palgrave Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2017
• EAN: 9781349559725
• ISBN: 978-1-349-55972-5
• No. of pages: 268
• Dimensions: 141 mm x 17 mm x 216 mm
• Weight: 371 g
• Illustrations: XIX, 268 p.
• Subjects: Social sciences, law, business > Business > Management; Management, B, Leadership, Business Strategy/Leadership, Small businesses & self-employed, Entrepreneurship, small business, Innovation/Technology Management, business strategy, Management & management techniques, Management science, Industrial Management, Development Economics, Development economics & emerging economies, Business Strategy and Leadership, Palgrave Business & Management Collection, Innovation and Technology Management