Read more
Informationen zum Autor Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business Klappentext Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. Zusammenfassung Whether you are an aspiring merchant or an industry veteran! this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. Inhaltsverzeichnis Foreword PART 1: AN INTRODUCTION TO THE RETAIL VALUE PROPOSITION 1 Crafting Value 2 Segmentation and Differentiation PART 2: THE SHOPPING ENVIRONMENT 3 Locations and Formats 4 Inside the Store 5 Omnichannel Retailing PART 3: PRODUCT SELECTION 6 Buying and Merchandise Management 7 Category Management PART 4: CUSTOMER ENGAGEMENT 8 Managing Customer Relationships 9 Customer Valuation 10 Customer Loyalty PART 5: PUTTING IT ALL TOGETHER 11 Retail Pricing 12 Propositions: Pitfalls and Potential Notes Acknowledgments Index
