Fundamentals of School Marketing

Informationen zum Autor By Johanna M. Lockhart Klappentext Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketingprogram that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend. Zusammenfassung Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize! implement! and maintain an integrated marketing program that achieves their particular goals. Success in any complex en... Inhaltsverzeichnis PrefaceAcknowledgements IntroductionChapter 1: School Marketing: What it is and why it mattersChapter 2: Getting startedChapter 3: Marketing research and database marketingChapter 4: Marketing CommunicationAppendix A: Success Story: John J. Herrera Elementary -Marketing Makes a DifferenceAppendix B: Success Story: Colorado Springs School District 11 - Electronic Dialogue: A Means to Greater Community LoyaltyAppendix C: Success Story: Community Connections for All Students/ Arts Education MattersConclusionAbout the Author

Product details

• Authors: Johanna Lockhart, Johanna M Lockhart, Johanna M. Lockhart
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 30.09.2016
• EAN: 9781475829952
• ISBN: 978-1-4758-2995-2
• No. of pages: 154
• Subjects: Humanities, art, music > Education > General, dictionaries; Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, EDUCATION / Administration / General, EDUCATION / Philosophy, Theory & Social Aspects, BUSINESS & ECONOMICS / Sales & Selling / General, Organization & management of education, Educational administration and organization, Philosophy & theory of education, Sales & marketing, Philosophy and theory of education, Sales and marketing