Build a Better Vision Statement - Extending Research With Practical Advice

Informationen zum Autor By Shelley A. Kirkpatrick Klappentext Build a Better Vision Statement summarizes scientific research, along with advice from thirty entrepreneurs and CEOs of well-known and award winning companies, on how to write, communicate, and implement an effective vision statement. This book contains dozens of company vision statements along with stories from entrepreneurs and CEOs describing how and why they created their vision statements.Several decades of studies have demonstrated the profound impact that a vision statement can have on a company's performance and growth, but only if the vision statement reflects certain characteristics. Build a Better Vision Statement presents proven principles for writing a motivational vision statement and offers guidance to company leaders about when and how to write a vision statement. Build a Better Vision Statement is a must-have for any business leader or entrepreneur looking for a low-cost, high-impact, proven approach for growing their business. Zusammenfassung Build a Better Vision Statement combines decades of scientific research on vision statements with practical advice from thirty leaders of well-known and award-winning companies. This book is a must-have for any business leader or entrepreneur looking for a low-cost! high-impact! proven approach for growing a business. Inhaltsverzeichnis Chapter 1: The Vision Statement and Other Building BlocksChapter 2: Vision Statement ImpactChapter 3: Effective Vision StatementsChapter 4: The Five Stages of Vision Statement DevelopmentChapter 5: Stage 1: The Uncommunicated VisionChapter 6: Stage 2: The Unstated Yet Acted Upon VisionChapter 7: Stage 3: The Formally Stated VisionChapter 8: Stage 4: The Refined Vision StatementChapter 9: Stage 5: The Revisited Vision StatementChapter 10: Communicating The Vision StatementChapter 11: The Role of Charisma in Communicating the Vision StatementChapter 12: Implementing the Vision Statement...

Product details

• Authors: Shelley Kirkpatrick, Shelley A. Kirkpatrick, Kirkpatrick Shelley A.
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 31.07.2016
• EAN: 9781498539449
• ISBN: 978-1-4985-3944-9
• No. of pages: 174
• Dimensions: 155 mm x 230 mm x 15 mm
• Subjects: Guides > Health; Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Economics / Theory, BUSINESS & ECONOMICS / Business Communication / General, POLITICAL SCIENCE / Public Policy / Economic Policy, Economic theory & philosophy, Business communication & presentation, business strategy, Central / national / federal government policies, Business communication and presentation, Central government policies, Economic theory and philosophy