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Informationen zum Autor Richard Lindsay is the Legal and Public Affairs Director at the IPA, having qualified and worked at the law firm Lovell White Durrant (now Hogan Lovells). Before joining the IPA, Richard worked in-house at various media companies, including as Group Legal Director for the Telegraph Media Group and as Head of Legal and Business Affairs at Granada Enterprises. Klappentext The implications of breaching UK advertising laws or regulations can be incredibly costly and time consuming. Ad Law is a guide to the law and regulation of advertising and marketing communications! offering advice on everyday questions encountered when designing and running promotional campaigns. Covers everything from the law on intellectual property and defamation to the self-regulatory codes, so readers are fully aware of their compliance responsibilities Zusammenfassung Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations. Inhaltsverzeichnis Section - ONE: Intellectual Property - The law and content rights; Chapter - 1: Copyright; Chapter - 2: Trade Marks; Chapter - 3: Design Rights; Chapter - 4: Passing Off; Section - TWO: The Regulatory System - Key legal and self-regulatory frameworks; Chapter - 5: The Self-regulatory system; Chapter - 6: Industry's Voluntary Codes; Chapter - 7: Consumer Protection Law; Chapter - 8: Privacy and Data Protection; Section - THREE: Do I Comply? Key Challenges and Themes in Advertising; Chapter - 9: Celebrities; Chapter - 10: Children; Chapter - 11: Comparative Advertising; Chapter - 12: Defamation; Chapter - 13: The Internet and Beyond; Chapter - 14: Lotteries! Competitions and Prize Promotions; Chapter - 15: Price Claims and Indications; Chapter - 16: Sponsorship and Major Events; Chapter - 17: Other Questions; Section - FOUR: Industry Issues - Key Challenges for Certain Business Sectors; Chapter - 18: Alcohol; Chapter - 19: Financial Services; Chapter - 20: Food; Chapter - 21: Gambling; Chapter - 22: Health and Nutrition Claims; Chapter - 23: Political Ads! Causes and Ideas and Charities; Chapter - 24: Tobacco and Alternative Products; Chapter - 25: Other Questions; Section - FIVE: Business Affairs; Chapter - 26: Client Agency Contracts; Chapter - 27: Pitch Protection; Chapter - 28: Production; Chapter - 29: Insurance; ...
