The Internet and Rural Development in China: The Socio-Structural Paradigm

Despite its low penetration in China's vast rural areas, the Internet is generally perceived as a new engine for rural empowerment. By examining five Internet application initiatives in rural China, this book offers a unique view of the diffusion and usage of the Internet and its implications on the lives of rural people. Placed in the political, socioeconomic and infrastructure contexts of rural China, the book departs from the classical diffusion of innovations model and extends the existing knowledge on the adoption and usage of the Internet by rural people.
In addition to testing the applicability of the diffusion of innovations theory to the diffusion of Information and Communications Technologies in the rural areas today, the study provides rich empirical evidence regarding the actual impact of the Internet on the livelihood of rural people. It also shows some innovative uses of the Internet in rural development.

List of contents

Contents: Development communication - ICTs and rural development - Diffusion of innovations - Rural China as a testing ground - Yellow Sheep River Town - Jinta County - Tongnan County - Pinggu District - Shouguang City and Huanglou Town - The process of Internet diffusion and rural development.

About the author

The Author: Jinqiu Zhao is Associate Professor at the International Communications College at Communication University of China in Beijing. She received her Ph.D. from the Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore. She has been a university teacher and researcher since 1993 and has published articles on various aspects of Asian communication studies in journals and books around the world. Her research interests include issues in Chinese communication, comparative media systems, social impact of new communication technologies, and media effects.

Product details

• Authors: Jinqiu Zhao, Jinqiu Zhao
• Publisher: Peter Lang
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2016
• EAN: 9783039115846
• ISBN: 978-3-0-3911584-6
• No. of pages: 287
• Dimensions: 148 mm x 15 mm x 210 mm
• Weight: 380 g
• Series: Europäische Hochschulschriften (Reihe 40): Kommunikationswissenschaft und Publizistik ) / European University Studies (Series 40): Communication / Pub; Europäische Hochschulschriften / European University Studies / Publications Universitaires Européenn; Europäische Hochschulschriften (Reihe 40): Kommunikationswissenschaft und Publizistik / Communication; Europäische Hochschulschriften (Reihe 40): Kommunikationswissenschaft und Publizistik / Communication; Europäische Hochschulschriften / European University Studies/Publications Universitaires Européenne; Europäische Hochschulschriften / European University Studies / Publications Universitaires Européennes
• Subject: Social sciences, law, business > Media, communication > Journalism