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The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.
List of contents
Introduction What is the Internet? The Business Drivers of the Internet Who is Out There Using the Internet? The Impact of the Internet on Business Processes The Impact on the Marketing Process The Impact on the Sales Channel and Customer Support The Capability to Create Strategic Change HR and Organisational Issues Internet Implementation Strategies The 'Internet Ready' Company Time Dependent Factors Critical Issues that Need Considering The Essential Ingredients for Success What has Subsequently Happened Checklist Appendix
About the author
DICK STROUD is a business consultant specialising in advising companies on their Internet activities. His career includes working with Olivetti, IBM and PA Management Consultants. He is the course director for the Chartered Institute of Marketing Internet training Programme and his teaching experience includes London Business School and Southampton University Business School.
Summary
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management.
