Martketing - The Heart and Brain of Branding

Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.

About the author

Javier Sanchez Lamelas was previously Group VP Marketing of the Coca Cola Company, where he led global campaigns and worldwide marketing initiatives. He is now the CEO of Top Line MARTKeting.

Summary

Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.

Product details

• Authors: Javier Sanchez Lamelas, Sanchez Lamelas Javier
• Publisher: Durnell
• Languages: English
• Product format: Paperback / Softback
• Released: 30.09.2016
• EAN: 9781910649862
• ISBN: 978-1-910649-86-2
• Dimensions: 203 mm x 203 mm x 18 mm
• Weight: 318 g
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Law > Mercantile and commercial law; BUSINESS & ECONOMICS / Marketing / General, LAW / Arbitration, Negotiation, Mediation, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Advertising, marketing and sponsorship law, Advertising, Marketing & Sponsorship Law