Fr. 52.50

Conversational Firm - Rethinking Bureaucracy in the Age of Social Media

English · Hardback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

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How social media is changing the corporate world

List of contents










Preface
Introduction
1. The Social Revolution
2. Open Communication
3. Open Control
4. Openness Controls
5. Open Culture
6. A Conversation About Bureaucracy
7. Conversational Spaces
8. The Conversational Firm: Implications for Theory
9. The Future of the Conversational Firm
Methodological Appendix
Acknowledgments
Notes
References
Index

About the author










Catherine Turco is an economic sociologist. She is the Michael M. Koerner (1949) Professor of Entrepreneurship and Associate Professor of Technological Innovation, Entrepreneurship, and Strategy at MIT. Turco is a graduate of Harvard University, from which she received her B.A. in Economics, MBA, and Ph.D. in Sociology. She lives in Harvard Square with her husband Philip and their dog, the loveable scamp Winona.

Summary

How social media is changing the corporate world

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