Channel Distribution Strategies - An Assessment

The book has focused on management functional concepts particularly Production and Marketing functions. It has explored concepts on optimum utilization of resources in production, channel distribution and the effectiveness of the study unit. The study has analyzed the Product Mix for knowing production functions of the firm. It has also analyzed the channel distribution strategies which was practiced by the firm for knowing the effectiveness of the channels. The firm has earned more profit and get services through Indirect channel than Direct channel. Thus the study has concluded that the Indirect channel was more effective than the Direct channel.

About the author

Author has completed Ph.D in Management Studies on Entrepreneurial Performance after her MBA in Marketing Management. Published several Research Papers in National and International level reputed Research publications. Extended her publishing work on Entrepreneurial competency among Women entrepreneurs, Women issues, Women empowerment and the like.

Product details

• Authors: S Gnanasaranya, S. Gnanasaranya
• Publisher: LAP Lambert Academic Publishing
• Languages: English, German
• Product format: Paperback / Softback
• Released: 30.04.2016
• EAN: 9783659859410
• ISBN: 978-3-659-85941-0
• No. of pages: 100
• Subject: Social sciences, law, business > Business > Advertising, marketing