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This study was carried out to determine how a Malaysian bakery can successfully grow by using a state-based absorptive capacity-tipping point framework. The focus of this study is on the parameters that relate to the entrepreneurial decision-making process. A qualitative approach was chosen, with a combination of interview-based data collection in the UK and Malaysia and a reference case inserted to act as a practical viewpoint. Two main themes were explored -HRM and marketing- and their relation to decision-making were determined using content analysis. Much like the actual growth process, this study found that growth-based decision-making is idiosyncratic and dynamic, with both HRM and marketing reliant on prior knowledge and experiences, which may vary greatly between individuals. This has spurred the study to include a new tipping point into the framework, the entrepreneur, to accommodate for further idiosyncrasies in growth.
About the author
Muhammad Syazni bin Mohd Taroni (MSC.) has completed 4 years of Electrical Engineering in Malaysia before obtaining a Master¿s in Enterprise from the University of Leeds. A new face in the scene, Syazni hopes to produce impactful work for small businesses.
