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Informationen zum Autor Seung Ho Park is Parkland Chair Professor of Strategy at China Europe International Business School. He was the founding President of Samsung Economic Research Institute China. He co-authored the awarding-winning book Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries, and his research has been published in leading journals, including the Academy of Management Journal, Academy of Management Review, and the Journal of International Business Studies. Klappentext This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.ASEAN Champions identifies the most successful firms operating within the ASEAN Economic Community, using case studies to explain their success, and examines the facilitators and barriers to regional integration. It will appeal to academics and policy-makers, but also business practitioners working in emerging markets. Inhaltsverzeichnis Part I. The Antecedents of ASEAN Integration: 1. Our core arguments; 2. Mapping ASEAN integration; 3. Toward an ASEAN economic community; Part II. ASEAN Champions: Strategies for Enduring Success: 4. Preserving institutional legacy; 5. Leveraging market power; 6. Pioneering marketing strategies; 7. Deepening localization; 8. Fostering internationalization; 9. Building synergy; 10. Nurturing human capital; Part III. Strategic Imperatives and Policy Implications: 11. Implications for management and policy; 12. Epilogue.
