The Handbook of Managing and Marketing Tourism Experiences

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

About the author

Marios Sotiriadis, University of South Africa, Pretoria, South Africa Dogan Gursoy, Washington State University, Pullman, WA, USA

Summary

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Product details

• Authors: D. Gursoy, Dogan Gursoy, M. Sotiriadis, Marios Sotiriadis
• Assisted by: Dogan Gursoy (Editor), Marios Sotiriadis (Editor)
• Publisher: Emerald Group Publishing Limited
• Languages: English
• Product format: Hardback
• Released: 31.12.2016
• EAN: 9781786352903
• ISBN: 978-1-78635-290-3
• No. of pages: 584
• Dimensions: 157 mm x 235 mm x 36 mm
• Weight: 985 g
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Management: Führung und Motivation, Dienstleistungsgewerbe, Gastgewerbe, BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, Dienstleistung, Einzel- und Großhandel, Tourismus / Wirtschaft, Tertiärer Sektor, Englische Bücher / Wirtschaft, Business