Storytelling in Design - Defining, Designing, and Selling Multidevice Products

By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this volume explores why storytelling matters and how to apply it to multi-device design projects and to an organization.

About the author

Anna Dahlström is a Swedish UX designer based in London. She's the founder of the UX design school UX Fika. Since 2001 she has worked client side, for agencies, and for startups on a large variety of brands and projects, from websites and apps to bots and TV UIs. She's a regular speaker and holds a MSc in Computer Science and Business Administration from Copenhagen Business School.

Summary

This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization.

Product details

• Authors: Dahlstrom, Anna Dahlstrom, Anna Dahlström, Dahlstrom Anna
• Publisher: O'Reilly
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2019
• EAN: 9781491959428
• ISBN: 978-1-4919-5942-8
• Dimensions: 150 mm x 250 mm x 15 mm
• Weight: 666 g
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > IT; Software Engineering, COMPUTERS / User Interfaces, Systems analysis & design, Computer architecture & logic design, COMPUTERS / Human-Computer Interaction (HCI), Computer architecture and logic design, Systems analysis and design, COMPUTERS / Internet / Web Design