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Informationen zum Autor Olaf Swantee is the former Chief Executive Officer of EE, responsible for running the UK's leading communications company. Prior to this, Olaf was a member of the Orange executive board, heading the Group's Europe division, which covered a mobile & fixed, €12.6B telecommunications business in Spain, Belgium, Switzerland, Eastern Europe, and the Dominican Republic. In addition, he ran the company's purchasing and supply chain function worldwide. Before joining Orange, Olaf Swantee had 17 years' experience in the IT industry in Europe and the United States, latterly serving as Hewlett-Packard's EMEA SVP for enterprise sales and software. He also held senior leadership, sales and marketing positions with Compaq and Digital Equipment Corporation in Europe and the United States. He has worked at country, European and global levels. Stuart Jackson is a corporate communications expert with over 15 years of experience in industry. He is currently vice-president of communications at Nissan Europe and has held senior roles beforehand with EE and Orange. Klappentext The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE's journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G. Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of change and pulls out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team. This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.Guides the reader through every crucial stage in EE's journey, including the crafting of the secret merger, the designing of a visionary new brand identity and innovating at speed to provide superfast 4G Zusammenfassung Be inspired to lead revolutionary change through the inside story of one of the most successful business transformations in recent history. Inhaltsverzeichnis About the authorsForewordPreface01 Inspiration, inventors and innovationTransformative leadersTransformative technolgiesA transformative telecoms market02 Sleeping with the enemyGenesis of the joint ventureBritain's biggest communications company03 A new team to deliverA leadership structure to enable transformationSelecting a team to move the company forwardTransforming the management structureEstablishing prioritiesA new leadership style for a new business04 An audacious planThe big bang theoryThe innovation vs. regulation conundrumBuilding a plan and a vision for the company05 A step change in performanceExecution, execution, executionThe Performance Management FrameworkAligning performance to the visionSetting the directionInstilling clear accountabilities and responsibilitiesGetting your team to commitThe power of the Performance DashboardThe importance of getting to know the customer and the frontline06 Building a new brand for BritainThe secret projectBrand transformationProduct innovation at the core of your brandA brand-new DNA - from the inside out07 Announcing EEMan...
