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Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.
List of contents
Preface v
About the Author xiii
1 Anthropology and the Social Sciences 1
2 The Foundations of Social Research 23
3 Preparing for Research 54
4 Research Design: Experiments and Experimental Thinking 83
5 Sampling I: The Basics 114
6 Sampling II: Theory 131
7 Sampling III: Nonprobability Samples and Choosing Informants 145
8 Interviewing I: Unstructured and Semistructured 163
9 Interviewing II: Questionnaires 195
10 Interviewing III: Relational Data, Cultural Domains and Networks 233
11 Scales and Scaling 254
12 Participant Observation 272
13 Field Notes and Database Management 308
14 Direct and Indirect Observation 323
15 Introduction to Qualitative and Quantitative Analysis 354
16 Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks 362
17 Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis 416
18 Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis 437
19 Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction 459
20 Univariate Analysis 491
21 Bivariate Analysis: Testing Relations 527
22 Multivariate Analysis 570
iv Contents
Appendix A: Table of Areas under a Normal Curve 598
Appendix B: Student's t Distribution 601
Appendix C: Chi-Square Distribution Table 602
Appendix D: F Table for the .05 Level of Significance 604
Appendix E: Resources for Fieldworkers 606
References 611
Author Index 000
Subject Index 000
About the author
H. Russell Bernard is Professor Emeritus of Anthropology at the University of Florida and Director of the Institute for Social Science Research at Arizona State University. He received his Ph.D. from the University of Illinois (1968) and has taught or done research at universities in the United States, Mexico, Greece, Japan, and Germany. Bernard's areas of research include technology and social change, language death, and social network analysis. Bernard has participated in summer courses, sponsored by the U.S. National Science Foundation, on research methods and research design. He is former editor of Human Organization and the American Anthropologist and is the current editor of Field Methods. His books include this text on Research Methods in Anthropology, as well as Social Research Methods (2d edition, Sage Publications 2012), Analyzing Qualitative Data: Systematic Approaches, with Gery Ryan and Amber Wutich (2d edition, Sage Publications 2016), and Native Ethnography, with Jesús Salinas Pedraza (Sage Publications 1989). Bernard was the 2003 recipient of the Franz Boas Award from the American Anthropological Association and is a member of the National Academy of Sciences.
current c.v. at: http://nersp.osg.ufl.edu/~ufruss/cv.htm
Summary
Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.
