The Advertising Concept Book (3rd ed.)

Informationen zum Autor Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City. Klappentext Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Zusammenfassung Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Inhaltsverzeichnis 1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

Product details

• Authors: Pete Barry, Barry Pete, Pete Barry
• Publisher: Thames & Hudson
• Languages: English
• Product format: Paperback / Softback
• Released: 11.08.2016
• EAN: 9780500518984
• ISBN: 978-0-500-51898-4
• No. of pages: 320
• Dimensions: 200 mm x 240 mm x 40 mm
• Weight: 1330 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Advertising, BUSINESS & ECONOMICS / Advertising & Promotion, Advertising;Social Media;Digital;Business