Customer Value Creation Behavior

Informationen zum Autor Youjae Yi is the KT Professor of Marketing at Seoul National University (Stanford PhD). He has served as the president of the Korean Marketing Association, Korean Society of Consumer Studies, and Service Marketing Association. He has also served as the editor of Korean Journal of Consumer Studies and Seoul Journal of Business , and as co-editor of Services Industries Journal. He has published over one hundred articles in journals including Journal of Marketing Research , Journal of Consumer Research, and Journal of Consumer Psychology . Zusammenfassung @text: Most existing literature still rely on investigating the traditional passive role of customers, put simply, customer buyer behavior, and they focus on the psychology of customer buying behavior. Inhaltsverzeichnis 1. Introduction2. Customer Value Creation Behavior in the Context of Theory 3.Conceptualization and Measurement of Customer Value Creation4. Antecedents of Customer Value Creation Behavior 5.Consequences of Customer Value Creation Behavior 6. Dysfunctional Customer Behavior7. Application of Customer Value Creation Behavior8. Case Studies of Customer Value Creation Behavior9. Implications for Researchers and Practitioners

Product details

• Authors: Yi, Youjae Yi, Youjae (Seoul National University Yi, Yi Youjae
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 21.04.2016
• EAN: 9781138687530
• ISBN: 978-1-138-68753-0
• No. of pages: 176
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, Market research, BUSINESS & ECONOMICS / Economics / General, International business