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Informationen zum Autor Donald L. Brady Klappentext Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to the key topics, this text also offers two chapters on the metric system and on countertrade that provide e Zusammenfassung Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to the key topics, this text also offers two chapters on the metric system and on countertrade that provide e Inhaltsverzeichnis Preface and Acknowledgments, 1. The International Marketing Phenomenon, 2. International Measures and Conversions, 3. The Scope of International Marketing, 4. The Importance of International Marketing, 5. International Market Entry Methods, 6. Researching Foreign Markets, 7. Culture and Buyer Behavior, 8. Governmental and Political Risks, 9. Financial Risks and Currency Concerns, 10. Organizing for International Marketing, 11. International Distribution Strategy: Marketing Channels, 12. International Distribution Strategy: The Role of Logistics in Managing the Supply Chain, 13. International Product Strategy, 14. International Price Strategy, 15. International Promotion Strategy, 16. Countertrade, 17. International Marketing Strategy, Glossary, Company Index, Subject Index, About the Author
