Eco-Innovations in Emerging Markets - Analyzing Consumer Behaviour and Adaptability

Informationen zum Autor PávelReyes-Mercado is a Professor at Anáhuac University, México, where his researchfocuses upon entrepreneurship, consumer behaviour, and the adoption of technologicalinnovations. Pável also has industry experience at companies such as Alcatel,Coca Cola and HSBC Bank, and is also a member of the Academy of MarketingScience, and the American Marketing Association.  Klappentext Througha comprehensive analysis of cognitive factors and eco-innovation attributes,this book provides an understanding into why and how renewable energytechnologies are adopted in an emerging market. Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area. Through the use of advancedstatistical techniques such as Partial Least Squares, the book presents empiricaldata and discusses the implications they pose for policy makers and corporatemanagers.  Zusammenfassung Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area. Inhaltsverzeichnis Introduction.- Chapter 1 Macro perspectives of Eco-Innovations.- Chapter 2 Research Foundations: Retrospects and Prospects.- Chapter 3 Research Model.- Chapter 4 Research Approach.- Chapter 5 Unveiling Consumer's Insights.- Chapter 6 Driving Change: Converging Business and Policy.- Chapter 7 Challenges Ahead.- Appendices.

Product details

• Authors: Pavel Reyes Mercado, Pável Reyes Mercado, Pavel Reyes-Mercado, Pável Reyes-Mercado
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 27.05.2016
• EAN: 9781137587411
• ISBN: 978-1-137-58741-1
• No. of pages: 153
• Series: Perspektiven der Mathematikdidaktik; Springer Palgrave Macmillan
• Subjects: Social sciences, law, business > Business > Management; Management, C, Globalization, Market research, Business and Management, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Production & Operations Management, BUSINESS & ECONOMICS / Management Science, Business / Economics / Finance, Markets, Innovation/Technology Management, Emerging Markets/Globalization, Management science, Industrial Management, Innovation and Technology Management, Emerging Markets and Globalization, Globalization;Sustainability;Technology;Consumer;Ecology