Multi-Channel Marketing, Branding and Retail Design

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

About the author

Charles McIntyre, Bournemouth University, Poole, UK T. C. Melewar, Middlesex University London, London, UK Charles Dennis, Middlesex University London, London, UK

Summary

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Product details

• Authors: Charles Dennis, Charles Mcintyre, T. C. Melewar
• Assisted by: Charles Dennis (Editor), Charles Mcintyre (Editor), T. C. Melewar (Editor)
• Publisher: Emerald Group Publishing Limited
• Languages: English
• Product format: Hardback
• Released: 31.12.2017
• EAN: 9781786354563
• ISBN: 978-1-78635-456-3
• No. of pages: 280
• Dimensions: 157 mm x 235 mm x 20 mm
• Weight: 560 g
• Subject: Social sciences, law, business > Business > Advertising, marketing