Study on Strategies for Business Development of a Bank at Branch Level

The aim of this book is to determine the strategies for Business Development of the public sector banks at branch level. Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting they receive when they enter a Branch, to the refund and help that they receive when they have a complaint about a faulty product that they have paid.

About the author

Amrendar Kumar, B.Tech(Biotechnology), Amity University, Lucknow India Abhilasha singh,B.Tech(Bioinformatics), Amity University, Lucknow, India

Product details

• Authors: Amrenda kumar, Amrendar Kumar, Naveen Kumar Paswan
• Publisher: LAP Lambert Academic Publishing
• Languages: English, German
• Product format: Paperback / Softback
• Released: 01.01.2016
• EAN: 9783659852022
• ISBN: 978-3-659-85202-2
• No. of pages: 56
• Subject: Guides > Law, job, finance > Money, bank, stock market