Multinationals and Global Consumers - Tension, Potential and Competition

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

List of contents

Table of Content Preface Notes on Contributors List of Figures List of Tables 1. International Business Research in Asia; Shige Makino, T. S. Chan and Geng Cui PART I: MULTINATIONALS AND ORGANIZATIONAL MANAGEMENT 2. A Test of Agency Costs in Strategic Alliances; Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang 3. What Drives the Alliance Formation of Transition- Economy SMEs? The Moderating Role of Intermediary Organizations; Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan 4. Global Firms Competing Locally: Management Localization and Subsidiary Performance in China; Geng Cui, T. S. Chan and Shengsheng Huang 5. The Influence of Culture on Budgetary Characteristics and Managerial Effectiveness: An Empirical Investigation of National and Multi-National Companies in Thailand; Somboon Saraphat and Joseph Aiyeku PART II: INTERNATIONAL BUSINESS AND FDI 6. Understanding the Entrepreneurial Process of Learning through Network Dynamics: Insights from China's Young International Firms; Lianxi Zhou, Bradley R. Barnes and T. S. Chan 7. Does Social Capital Always Create Value for Firm Internationalization? The Case of Chinese Automakers in Russia; Zejian Li and Yue Wang 8. MNE Strategy, Institutions, State Capacity and Inward FDI among ASEAN Countries; Greg Mahony, Bilal Rafi and Chris Sadleir PART III: MARKETING AND CONSUMER BEHAVIOR 9. Cross-Cultural Research on Consumer Responses to Service Failure: A Critical Review; Lisa C. Wan and Maggie Y. Chu 10. Self-Discrepancy and Consumer Responses to Counterfeit Products; Ling Peng, Lisa C. Wan and Patrick S. Poon 11. Perceptions of Chinese and Indian Brand Personalities in Germany; Heidi Kreppel and Dirk Holtbrügge

About the author

Shige Makino

T. S. Chan

Geng Cui

Jung-Ho Lai

Sheng-Syan Chen

Shao-Chi Chang

Wiboon Kittilaksanawong

Xudong Chen

Chaoqun Duan

Shengsheng Huang

Somboon Saraphat

Joseph Aiyeku

Lianxi Zhou

Bradley R. Barnes

Zejian Li

Yue Wang

Greg Mahony

Bilal Rafi

Chris Sadleir

Lisa C. Wan

Maggie Y. Chu

Ling Peng

Patrick S. Poon

Heidi Kreppel

Dirk Holtbrügge

Summary

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

Product details

• Assisted by: Chan (Editor), T Chan (Editor), T. Chan (Editor), Cui (Editor), Cui (Editor), G. Cui (Editor)
• Publisher: Springer Palgrave Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2013
• EAN: 9781349455492
• ISBN: 978-1-349-45549-2
• No. of pages: 263
• Dimensions: 140 mm x 15 mm x 216 mm
• Weight: 360 g
• Illustrations: XVII, 263 p.
• Series: AIB Southeast Asia; AIB Southeast Asia
• Subjects: Social sciences, law, business > Business; Marketing, B, Planning, Economics, Organization, Market research, Public Relations, Corporate Communication, International business, Organizational theory & behaviour, International Economics, Corporate Communication/Public Relations, Sales & marketing, Management science, Asia—Economic conditions, Asian Economics, International business enterprises, Palgrave Business & Management Collection