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This book investigates the business strategies chosen by oil and gas service companies operating in China, Singapore and Malaysia. It provides an analytical view of the reliability of strategic theoretical frameworks based on Western business practice but applied in a non-Western business environment like Asia.
List of contents
Introduction The Energy Service Industry in East Asia Conceptual Frameworks of Business Environment and Strategies Perceived Business Environment in China, Singapore and Malaysia Business Strategies in China, Singapore and Malaysia The Business Environment, Strategy and Performance Recent Trends of the Energy Service Industry in East Asia Conclusions
About the author
Dr TAN YI is currently a senior analyst for the energy service industry. Her main research interests include corporate and business strategies and the assessment of business environment in an international context such as Asia. She has published numerous news and journal articles, and writes for book publication. She is now an expert in the field of energy service industry and her recent work completed include analyses on a number of worldwide oil and gas service markets.
Summary
This book investigates the business strategies chosen by oil and gas service companies operating in China, Singapore and Malaysia. It provides an analytical view of the reliability of strategic theoretical frameworks based on Western business practice but applied in a non-Western business environment like Asia.
