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Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.
List of contents
Introduction and Overview; G.Moss PART I: DIVERSITY IN GENERAL Diversity and Webdesign; G.Moss PART II: AGE Age and Grey Entrepreneurship; L.Watkins-Mathys Digital Communications and Older Groups: an Anglo-French Comparison; H.Mullen, G.Moss & C.Wulf PART III: PERSONALITY Adapting Communications Styles to the Needs of the Market; H.Buchanan PART IV: GENDER Transforming a White, Masculine Organisational Culture; I.Dodds Maximising the Effectiveness of Advertising for Female Markets; T.Jordan Breaking the Glass Ceiling in the Professional Services Sector: Insights into the Legal, Accountancy, dDesign and IT Sectors; G.Moss Profiting from Diversity in the Banking Sector; I.Maque, A.Becuwe, I.Prim-Allaz & A.Garnier PART V: DISABILITY Deaf People in the Workplace; M.Hersh
About the author
AUDREY BECUWE Assistant Professor at the University of Limoges, France
HOLLY BUCHANAN Owner of Buchanan Marketing
IAN DODDS Ian Dodds Consulting (IDC) and The FutureWork Institute
ALICE GARNIER PHD Student in Strategy, at the University of Lyon/Coactis Research Center, France
MARION HERSH Senior Lecturer in Bioengineering, the University of Glasgow, UK
THOMAS J JORDAN Chairman and Chief Creative Officer of HY Connect
ISABELLE MAQUE Assistant Professor at the University of Poitiers, France
HILARY MULLEN Senior Lecturer, Department for New Media and Technologies, Buckinghamshire New University, UK
ISABELLE PRIM-ALLAZ Assistant Professor at the University of Lyon/Coactis Research Center, University of Lyon, France
LORRAINE WATKINS-MATHYS Head of School for the School of Applied Management and Law, Buckinghamshire New University, UK
CATHARINA WULF Paris School of Business, France
Summary
Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.
