Retail Internationalization in China - Expansion of Foreign Retailers

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

List of contents

Introduction Background to the Research Theoretical Frameworks and Propositions Methodology Data Analysis Cross-case Analysis and Results Introduction Discussions and Implications

About the author

LISA QIXUN SIEBERS is a senior lecturer in International Business at Birmingham City University, UK. She started her academic career at the University of Brighton, UK, where she gained a PhD in Business. Dr. Siebers holds an MBA from Leeds University Business School, UK and a BA in Economics completed in China. Her commercial experience is in marketing and sales in China.

Summary

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

Product details

• Authors: L Qixun Siebers, L. Qixun Siebers, Lisa Qixun Siebers
• Publisher: Springer Palgrave Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2011
• EAN: 9781349332816
• ISBN: 978-1-349-33281-6
• No. of pages: 208
• Dimensions: 155 mm x 12 mm x 235 mm
• Weight: 352 g
• Illustrations: XVI, 208 p.
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing, B, Business, Planning, Economics, Organization, Market research, trade, Business & management, International business, Organizational theory & behaviour, International Economics, Commerce, Management science, International business enterprises, Palgrave Business & Management Collection, Trade and Retail, China;data analysis;internationalization