Read more
Significant changes are taking place in Asia which suggest that innovation will be the major engine of future economic growth in the region, particularly in China and India. This book draws upon substantial research and interaction with senior managers in Asia and argues that effective innovation in Asia will require specific ways of managing innovation that will be different from existing models and approaches
List of contents
Innovation in Asia What Do We Know about Innovation Management Already? What is Different about the Implementation of Innovation Management in Asia? Creating New Organizations in Asia for the New Challenges Markets and Marketing Mobilizing the Resources Profit Management Overcoming the Underdog Mentality What to Do Next?
About the author
ARNOUD DE MEYER is Akzo Nobel Fellow in Strategic Management and Professor of Technology Management at INSEAD, formerly Associate Dean for the MBA programme, Executive Education at INSEAD, Director General of the INSEAD Euro-Asia Centre and Dean of the Asia Campus, he is currently Deputy Dean of INSEAD, in charge of Administration. He is a leading world authority on manufacturing and technology strategy and the implementation of new manufacturing strategies and has published widely on these subjects.
SAM GARG has been a Research Associate at INSEAD where his work has been focussed on strategy and management of companies in Asia. Born in India, he has been living mainly in Singapore for the last 10 years during which he also founded a technology company. He is now pursuing a PhD in Strategic Management at Stanford University, USA
Summary
Significant changes are taking place in Asia which suggest that innovation will be the major engine of future economic growth in the region, particularly in China and India. This book draws upon substantial research and interaction with senior managers in Asia and argues that effective innovation in Asia will require specific ways of managing innovation that will be different from existing models and approaches
