Japanese Consumer Dynamics

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

List of contents

PART I: JAPANESE CONSUMERISM Japanese Consumerism - Introduction Historical Development of Japanese Consumerism Particularities of Japanese Consumer Behaviour Japanese Consumers Rights and Protection Ethnocentrism of the Japanese Consumer PART II: JAPAN'S NEW CONSUMER GROUPS The New Rich The Silver Market Working Women Young Japanese Men The Single Market Foreigners in Japan, Kid's Marketing, Otaku PART III: JAPANESE CONSUMER TRENDS Beyond Sushi; The Japanese Food Market Are the Japanese Eco-Consumers? Mobile Consumption and Social Networks

About the author

Dr. PARISSA HAGHIRIAN is Associate Professor of International Management at the Faculty of Liberal Arts at Sophia University in Tokyo, Japan. She is further a visiting professor at Groupe HEC in Paris, Aalto University, Keio Business School and an adjunct professor at Temple University in Tokyo. Parissa holds a Master degree in Japanese Anthropology (University of Vienna, Austria), a Master degree and a PhD in International Management (Vienna University of Business, Austria). Since joining Sophia University Dr. Haghirian has taught undergraduate, graduate and MBA level classes on the subject of Japanese business practices and researched and consulted on numerous aspects of Japanese business practices with Western and native Japanese companies in Tokyo. She has published several books and articles on the topic and is the editor of 'J-Management; Fresh Perspectives on the Japanese Firm in the 21st Century' and 'Innovation and Change in Japanese Management'

Summary

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Product details

• Assisted by: Haghirian (Editor), P Haghirian (Editor), P. Haghirian (Editor), Parissa Haghirian (Editor)
• Publisher: Springer Palgrave Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2010
• EAN: 9781349318001
• ISBN: 978-1-349-31800-1
• No. of pages: 244
• Dimensions: 152 mm x 14 mm x 229 mm
• Weight: 388 g
• Illustrations: XVII, 244 p.
• Subjects: Social sciences, law, business > Business > International economy; Marketing, Management, B, Economics, Market research, International business, International Economics, Market Research/Competitive Intelligence, Management & management techniques, Sales & marketing, Management science, Asia—Economic conditions, Asian Economics, International business enterprises, Palgrave Business & Management Collection, Sales and marketing, Management and management techniques, Market Research and Competitive Intelligence, Import;Japan;marketing