Pricing Perspectives - Marketing and Management Implications of New Theories and Applications

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

List of contents

PART I: HISTORICAL AND NEW PRICING PERSPECTIVES Putting pricing experience in perspective: A satirical view from Victorian America; A. C. Holden Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment; H. Estelami PART II: VALUE BASED PRICING Does being good pay off? An application of the negativity bias to consumers' price response to social product information; D. C. Moosmayer Reference points beyond price - fairness effects in customer choices; C. Mathies Price sensitivity for green power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland; J. Hari, N. Karathanasis and S. Burri PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY Exploring the role of information and confidence in price fairness judgments; S. Rothenberger, D. Grewal and G. Iyer Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry;R. Egger and I. Walters PART IV: SECTORAL PRICING Revenue Management and its application within the hospitality industry: History and future development; M. B. Baltazar The link between transfer pricing in accounting and marketing; C. Mitter and F. Siems

About the author

Dr. Florian Siems ist Habilitand von Prof. Dr. Manfred Bruhn am Lehrstuhl für Marketing und Unternehmensführung der Universität Basel.

Summary

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Product details

• Authors: Florian Siems
• Assisted by: Rothenberger (Editor), S Rothenberger (Editor), S. Rothenberger (Editor), F. Siems (Editor), Florian Siems (Editor)
• Publisher: Springer Palgrave Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2008
• EAN: 9781349302604
• ISBN: 978-1-349-30260-4
• No. of pages: 230
• Dimensions: 152 mm x 13 mm x 229 mm
• Weight: 365 g
• Illustrations: XV, 230 p.
• Subjects: Guides > Self-help, everyday life; Social sciences, law, business > Business > Management; Marketing, B, Sales and Distribution, Education, Market research, sales management, Sales/Distribution, Sales & marketing, Management science, Palgrave Business & Management Collection, Advice on education, Popular Science in Education, Internet;marketing;pricing;revenue management