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The 60million Chinese who live outside of China have long been an economic powerhouse in their own right. Managing in South-East Asia is not like managing anywhere else. This book describes their communities and environments in which they work and emphasises the need for cultural understanding as a pre-requisite for business success.
List of contents
Introduction Nanyang: The Region and its People The 'Tribute Bearers': Vietnam, Cambodia, Laos, Thailand and Burma Below the Wind: Malaysia, Singapore, Indonesia and the Philippines Language and culture: The Overseas Chinese The Ancestral Country: The political, cultural and business links between the Overseas Chinese and the PRC The Early Economy: The growth of the South East Asian economy The South East Asian Economy South East Asian Business and Managers Managing in South-East Asia Today The Future
About the author
IAN RAE is a businessman and consultant who has spent most of his working life in the Far East. He now writes on China, including a series of articles for Mastering Management Review, published by the Financial Times. He has also lectured on business in China at the School of Oriental and African Studies and at the London Business School, UK.
MORGEN WITZEL is a writer and lecturer. He taught business methods in china at London Business School for five years and is the author of numerous books and articles on China. He is currently honorary Senior Fellow at the School of Business and Economics, Exeter University, UK.
Summary
The 60million Chinese who live outside of China have long been an economic powerhouse in their own right. Managing in South-East Asia is not like managing anywhere else. This book describes their communities and environments in which they work and emphasises the need for cultural understanding as a pre-requisite for business success.
