Innovation in India - The Future of Offshoring

Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move towards greater levels of innovation the future of the services off-shoring industry in India?

List of contents

List of Tables List of Figures Preface Phanish Puranam Acknowledgements Notes on Contributors Symphony Services - Playing a Different Tune; K.Balakrishnan Globalization of Research and Development Centre: How GE does it in India; B.Chaklader Quatrro BPO Solutions: Developing Outsourcing Solutions Innovatively; R.Gera The Offshoring Industry in India: Moving up the Value Chain?; D.R.John Dr Reddy's Custom Pharmaceutical Services: A Tailor-made Breakthrough Strategy in Pharma Offshoring?; A.Rajayya Legal Process Outsourcing Opportunity and Cobra Legal Solutions; S.Ramachandran eInfochips: Product, Delivery and Service Differentiation; V.K.Sapovadia Bibliography Index

About the author

K. BALAKRISHNAN is Professor of Marketing at the SDM Institute for Management, Mysore, India
BARNALI CHAKLADER is Associate Professor of Finance at the Institute of Management Technology, Ghaziabad, India
RAJAT GERA is Associate Professor of Marketing Management at the Institute of Management Technology, Ghaziabad, India
PHANISH PURANAM is Professor of Strategy and Entrepreneurship and Co-Director of the Aditya Birla India Centre at London Business School, UK
DORIS RAJAKUMARI JOHN is Professor of Marketing at Chennai Business School, Chennai, India
ANANTHI RAJAYYA is a lecturer at the Albertian Institute of Management, Cochin, India
SATHYANARAYANAN RAMACHANDRAN is Professor of Marketing at Chennai Business School, Chennai, India
VRAJLAL K SAPOVADIA is Professor of Finance and Accounting at IIM Indore, Indore, India

Summary

Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move towards greater levels of innovation the future of the services off-shoring industry in India?

Product details

• Assisted by: Kenneth A Loparo (Editor), Kenneth A. Loparo (Editor), Suseel Yesudian (Editor), Suseela Yesudian (Editor)
• Publisher: Springer Palgrave Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2012
• EAN: 9781349336463
• ISBN: 978-1-349-33646-3
• No. of pages: 130
• Dimensions: 140 mm x 8 mm x 216 mm
• Weight: 190 g
• Illustrations: XI, 130 p.
• Subjects: Social sciences, law, business > Business > International economy; Management, B, Cultural Studies, Economics, Services, International business, International Economics, Management & management techniques, Management science, Asian Culture, Ethnology—Asia, Asia—Economic conditions, Asian Economics, International business enterprises, Palgrave Business & Management Collection, Hospitality and service industries, Service industries, Hospitality & service industries