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World economy globalization is driven by multiple interactive forces. Theygive rise to a number of paradoxes that impact the functional and developmental characteristics of firms. This book offers for the first time an in-depth study of the logical contradictions that stream from economic integration on the supranational level.
List of contents
What is Globalisation? The Paradoxes of the Economic and Political Substance of Markets; Y.Pesqueux PART I: GENERAL POLICY AND STRATEGY The Paradoxical Dynamics of Globalisation; E.Milliot Local Authorities and Foreign Companies: the Paradoxical Issue of FDI Towards Fast Growing Economies; J.Lemaire The Paradox between Global Efficiency and Local Responsiveness: the Case of the French Multinationals Established in China; J.Jaussaud & J.Schaaper The Paradox of Honesty: How Multinationals Contribute to the Spread of Organised Crime; P.Very & B.Monnet PART II: MARKETING AND LOGISTICS The Taste of Industrialised Societies for Traditional Products: Socio-cultural and Economic Paradoxes; N.Prime & M.Delcourt-Itonaga Paradoxes of International Marketing in Developing Countries; S.Marinova & M.Marinov International Distribution: the Paradoxical Logics Developed by Retail Groups; U.Mayrhofer Medical Tourism: Paradoxes of Globalisation and Ethical Issues; L.Menvielle The Impact of Sustainability on Global Logistics Strategies: Contradictory Issues; C.Blanquart & V.Carbone PART III: ACCOUNTING AND FINANCE Paradoxes and Issues of the Globalisation of Accounting; N.Tournois & R.Teller The Paradox of Globalised Accounting in the Public Sector: an Analysis of the Reform of Public Accounting in Madagascar; E.Lande, H.Oliarilanto Rakoto & S.Rocher Interests and Limits of globalisation as an Investment-creating Process; S.Nivoix & D.Pépin Banks and Globalisation: the Sorcerer's Apprentices; G.Tournois Globalisation and Scenarios: a Paradoxical Navigation; A.Marchais-Roubelat & F.Roubelat
About the author
CORINNE BLANQUART Doctor in Economics and a Researcher; INRETS (French National Institute for Transport and Safety Research) France
VALENTINA CARBONE Professor at the ESCE Business School, France
MITSUYO DELCOURT-ITONAGA Graduate of ESCP Europe, France
JACQUES JAUSSAUD Professor of Management, and Director of the CREG Research team in Management at the University of Pau, France
EVELYNE LANDE Professor at the Business Administration Institute (IAE) of the University of Poitiers, France
JEAN PAUL LEMAIRE Lecturer in International Business ESCP Europe, France
ANNE MARCHAIS-ROUBELAT Associate Professor at the Cnam-Paris, France
MARIN A MARINOV Professor in International Business and Management, the Business School of the University of Gloucestershire, UK
SVETLA T MARINOVA Senior Lecturer at the Business School of the University of Birmingham, UK
ULRIKE MAYRHOFER Professor of Business Administration at the Institut d'Administration des Entreprises (School of Business) of the University Jean Moulin Lyon, France
LOICK MENVIELLE Lecturer in marketing at the EDHEC Business School of Nice, France
BERTRAND MONNET Professor at Edhec Business School, Lille, France
SOPHIE NIVOIX Associate Professor at the Faculty of Law and Social Sciences of the University of Poitiers, France
Dominique Pépin Associate Professor at the Faculty of Economics of the University of Poitiers, France
YVON PESQUEUX Professor at the Conservatoire National des Arts et Métiers (CNAM) in Paris,France
NATHALIE PRIME Associate Professor of International Marketing and Cross-Cultural Management at ESCP Europe, France
HARIMINO OLIARILANTO RAKOTO Professor at the Institut National des Sciences Comptables et de l'Administration d'Entreprises (INSCAE) of Antananarivo, Madagascar
SÉBASTIEN ROCHER Associate Professor at the Institut d'Administration des Entreprises (School of Business) of the University of Poitiers, France
FABRICE ROUBELAT Associate Professor at the University of Poitiers, France
JOHANNES SCHAAPER Senior Professor at the Bordeaux Management School, France
ROBERT TELLER Professor of Sciences of Management at the Institut d'Administration des Entreprises (School of Business) of the University of Nice - Sophia Antipolis, France
GUY TOURNOIS Associate Professor at the Institut d'Administration des Entreprises (School of Business) of the University of Nice - Sophia Antipolis, France
PHILIPPE VERY Professor at Edhec Business School, Nice, France
Summary
World economy globalization is driven by multiple interactive forces. Theygive rise to a number of paradoxes that impact the functional and developmental characteristics of firms. This book offers for the first time an in-depth study of the logical contradictions that stream from economic integration on the supranational level.
