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This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe. The contributing authors present comparative research on electoral posters from countries from all five continents, summarizing international similarities and national differences. The book also discusses theoretical aspects and different methodological approaches that are used for studying the design, content and reception of election posters as a means of political communication.
List of contents
1 Posters: From Announcements to Campaign Instruments.- 2 Theoretical Perspectives on Visual Political Communication Through Election Posters.- 3 Methodological Approaches to the Analysis of Visual Political Campaigns (1989-2013): The Same Ideas with Different Words.- 4 Australian Election Posters.- 5 Advertising Concepts in Posters of the Main Chilean Political Campaings Through the Same Ideas with Different Words.- 6 Towards a European Culture of Political Communication? Themes and Style of the Posters 2009 and 2014 European Election Campaigns.- 7 Election Posters in Finland. Cueing Emotions with Visual Imagery.- 8 French Electoral Poster Campaigns in the 21st Century.- 9 Indispensable and Very Much Alive: Posters in German Election Campaigns.- 10 Symbols, Slogans and Charisma: Political Posters in India's 2014 National Election.- 11 Under the Banner of Democracy: Political Expression in Malaysia's 13th General Election.- 12 Electoral Posters in Mexico: From Monochromatic Iconographyto Multicolor Saturation.- 13 Election Posters in Poland: From Amateurish Leaflets to Professional Billboards.- 14 Election Campaign Posters: The Case of South Africa.- 15 Election Posters in Spain: An Old Genre Surviving New Media?.- 16 From Propaganda to Image Building.- Four Phases of Swedish Election Poster History.- 17 Framing Politics: The Enduring Appeal of the Poster in British General Election Campaigns.- 18 Election Posters in the United States After World War II.- 19 Election Posters Around the Globe - Conclusion.
About the author
Dr. Christina Holtz-Bacha is professor and holds the Chair in Communication Sciences at the University of Erlangen-Nuremberg, Germany.
Dr. Bengt Johansson is professor in journalism and mass communication at the University of Gothenburg, Sweden.
Summary
This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe. The contributing authors present comparative research on electoral posters from countries from all five continents, summarizing international similarities and national differences. The book also discusses theoretical aspects and different methodological approaches that are used for studying the design, content and reception of election posters as a means of political communication.
