Read more
Owner of Jane Butel's Southwest Cooking School, voted "Best in the US" by several agencies including Bon Appetit Magazine. (active alumni of 3,000)
Jane Butel: is the author of 22 cookbooks with six million copies sold and five bestsellers.
Runs www.janebutelcooking.com with over 10,000 views per month. E-newsletter-5,000 opt-in subscribers
Owner of Pecos Valley Spice Co. (PVSC) sells spices and gift sets via direct mail, department stores and gourmet stores-treasured source of pure SW chiles and ingredients.
Former Les Dames D'Escoffier Board Member
About the author
Jane Butel is the leading international authority on the cuisine of the American Southwest and Regional Mexican cooking. Known for her clear, easy to understand recipes and culinary instruction¿she has been recognized as the ¿Best in the US¿ by Gayot.com and one of the four best Cooking Schools in the World by
Bon Appetit magazine.
She has authored 22 cookbooks, including many best sellers, hosted four television shows and national radio shows; conducts hands-on cooking schools, conducts culinary tours and sells her cookbooks on-line.
Jane is also the founder of Pecos Valley Spice Company which was established in 1978. Fresh, pure, best available ingredients create the best flavors and nutrition. Jane has personally selected these chiles, spices, corn masa and beans for her flavorful Southwestern recipes. These are the ingredients she works with in her award winning Cooking School. Each product has no preservatives or additives, as do almost all other ingredients available from competitive companies.
Summary
Publishers' Weekly called Jane Butel's Southwestern Kitchen “the bible of Southwest cooking.
Now fully revised and updated for a new generation of cooks, this very special Southwestern cookbook from the author of Hotter Than Hell includes authentic family recipes and innovative dishes using traditional ingredients. Recipes feature the basic techniques for preparing everything from quesadillas and salsas to chilis and tamales. All the recipes are filled with the spice and flavor of the Southwest.
Foreword
- Review copy mailing to influencers and media
- Social Media Campaign and Promoted Posts
- Promotion in Turner Publishing #FreeBookFriday giveaway – Eblast to 90,000 subscribers for giveaway and fulfillment through online etailer
- E-mail, e-newsletter, and online marketing campaign
