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A comprehensive guide from an expert in book publicity reveals how, step by step, authors can build their readership to bestselling levels.
About the author
Dana Kaye received her B.A. in Fiction Writing from Columbia College Chicago. After college, she worked as a freelance writer and book critic. Her work has appeared in the Chicago Sun-Times, Time Out Chicago, Crimespree Magazine, Windy City Times, Bitch Magazine, and on GapersBlock.com. This experience has been crucial to her publicity career: she has the contacts and necessary industry insight to form pertinent, widespread media campaigns. Dana is known for her innovative ideas and knowledge of current trends. She frequently speaks on the topics of social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little Pink Book, and NBC Chicago.
Summary
A comprehensive guide from an expert in book publicity reveals how, step by step, authors can build their readership to bestselling levels.
Foreword
- Print and e-ARC distribution to major reviewers for trade and consumer media, both traditional and online
- Social media marketing on Facebook, Twitter, and Goodreads giveaways.
- Targeted outreach to writer community (podcasts, self-published writer-oriented sites/publications/media) e.g. Duotrope; Poets and Writers Magazine, Writers Digest, Huffington Post, Buzzfeed, Little Pink Book, Young Upstarts, Publishing Crawl, Mediabistro, Writers Unboxed
- Local media pitching for Chicago publications
- BEA panelist on Self Publishing
- Author Events: Kaye Publicity is hosting a party and raffle of ARCs at 2016 BEA; Panelist at Murder and Mayhem in Milwaukee 11/5/16; Keynote at Indie Author Conference Showcase at Cuyahoga County Lib. system 11/12/16; Chicago Writers Conference, Story Studio Chicago, Barrington Writers Workshop, Wilmette Public Library, and a launch celebration at a local bar; a book promotion webinar where the e-book will be included in the cost of the course; Host Q&A online sessions, including a Reddit AMA
Additional text
"Dana Kaye doesn't just come up with unique, out-of-the-box PR campaigns, she has the ability to execute them...[O]ne of the best publicists in the business."
— James Rollins, #1 New York Times Bestselling Author
"There's a reason I didn't hire an outside publicist through my first ten books. It's because I hadn't yet met Dana. Smart, no-nonsense, creative, and to the point, she's the best in the business. And you lucky readers get to hire her for only $16.99."
— Gregg Hurwitz, New York Times and USA Today Bestselling Author of Orphan X
"I wholeheartedly recommend Dana Kaye's Your Book, Your Brand. In the years I've known and worked with Dana, her ideas and strategies have been pragmatic, effective and cost efficient. I count her as an amazing and essential resource for my clients and the agency. I plan to buy this book by the carton and distribute it not just to clients but to my writer friends as well."
— Janet Reid, Agent at Fine Print Literary
"When it comes to professionalism, hard work and dedication, Dana is the best there is! She has been invaluable in helping me build my brand, and has come up with really inventive ways to promote my books (like fun contests, which help me not only promote my books but also connect with my fans!)"
— Liz Climo, Author and Illustrator of Lobster is the Best Medicine and Rory the Dinosaur
