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Informationen zum Autor Professor Phil Harris is Professor Emeritus at the University of Chester and was previously Executive Director of the Business Research Institute and held the Westminster (Grosvenor) Chair in Marketing and Public Affairs. He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Prior to becoming an academic he held positions in the international chemical, and foods industries with ICI and RHM and has chaired or been a board member of the American Marketing Association, Academy of Marketing, and the Australian and New Zealand Marketing Academy. He has advised government on Medium Sized Businesses and Small Business and helped found the Educate North Awards in 2015 and University Enterprise Challenge in 2016 and is very focused on developing high quality entrepreneurs regionally and internationally both in the not for profit, private and public sectors. Klappentext The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. Zusammenfassung The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. Inhaltsverzeichnis Introduction: The Continuing Development of International Corporate and Public Affairs - Phil Harris & Craig S. Fleisher SECTION ONE - ESSENTIAL FOUNDATIONS OF PUBLIC AFFAIRS Introduction to Section One - John Mahon Chapter 1: Corporate Public Affairs: Revisiting the Development of a Field - Craig S. Fleisher Chapter 2: Theoretical Lenses and Conceptual Models for Understanding Public Affairs - Duane Windsor Chapter 3: Examining the Public Affairs Scholarship: What We've Learned (& still don't know) from the Empirical Studies of Public Affairs - Richard McGowan Chapter 4: Achieving the Strategic Potential of Public Affairs - Fruzsina M. Harsanyi & Geoff D. Allen Chapter 5: The Status of Instruction in Public Affairs: Peace in the Eye of the Hurricane? - Shannon Blair Creighton & Martin Meznar SECTION TWO - EXPANDING THE BOUNDARIES: PUBLIC AFFAIRS & ITS RELATIONSHIP WITH OTHER KEY DISCIPLINES Introduction to Section Two - Phil Harris Chapter 6: Public Affairs and Marketing - Howard Viney, Paul Baines & Laura Stegen Chapter 7: International Relations and Public Affairs - Ian N. Richardson Chapter 8: Public Affairs and Political Philosophy - Alberto Bitonti Chapter 9: Public Affairs and Information Science/Systems - Amy D. Meli and Edward A. Grefe Chapter 10: Public Affairs and Ecology - Simon Bryceson and Simon Levitt Chapter 11: Political Marketing and Public Affairs - Bruce I. Newman, Wojciech Cwalina and Andrzej Falkowski Chapter 12: The Practice of Public Affairs in Public Administration - Mordecai Lee SECTION THREE - KEY ISSUES IN THE DEVELOPMENT OF PUBLIC AFFAIRS Introduction to Section Three - John Holcomb Chapter 13: Public Affairs, Digital Media, and Tech Trends - Catie Snow Bailard Chapter 14: Corporate Political Activity and Public Policy Outcomes: New Realities and Increasing Challenges - Michael Hadani Chapter 15: Business, Human Rights, and Sustainable Development - Laura Bernal-Bermudez & Tricia D. Olsen Chapter 16: The Regulation of Lobbying Activity - Justin Greenwood Chapter 17: Values, Ethics and Professionalism in Public Affairs - Shannon A. Bowen Chapter 18: Globalization and Multinational Corporations - Jeffrey A. Hart SECTION FOUR - REGIONAL DEVELOPMENT & LOCALIZED APPROACHES TO PUBLIC...
