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Zusatztext An accessible how-to guide for digital fashion marketers that introduces fashion students to the latest industry practices using contemporary case studies in a key curriculum area. Informationen zum Autor Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. She is also a tutor for The Open University’s Design Thinking course and runs her own design company, Millionsquid. Klappentext The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies. It examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.An accessible and comprehensive introduction to digital fashion marketing practices, focused on the ways that digital marketing is creating new forms of communication, connection and creative practice in fashion. Zusammenfassung The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers. Inhaltsverzeichnis Introduction1. Fashion Marketing and Digital Technologies2. Fashion and Online Marketing3. Social Media and Fashion Marketing4. Fashion and Film 5. Fashion and Mobile Media 6. Digital Spaces and InnovationsBibliography Further ReadingIndex Picture Credits Acknowledgements...
