Description
Product details
| Authors | Mary Jo Bitner, Dwayne D. Gremler, Valarie A. Zeithaml |
| Publisher | McGraw-Hill Education - Europe |
| Languages | English |
| Product format | Paperback / Softback |
| Released | 01.01.2012 |
| EAN | 9780071086967 |
| ISBN | 978-0-07-108696-7 |
| No. of pages | 704 |
| Dimensions | 254 mm x 203 mm x 25 mm |
| Weight | 1178 g |
| Series |
Asia Higher Education Business & Economics Marketing Asia Higher Education Business & Economics Marketing |
| Subject |
Social sciences, law, business
> Business
> Advertising, marketing
|
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