Read more
Klappentext Zusammenfassung The first text to introduce students to the fundamentals of crisis communication using an ethical approach. Inhaltsverzeichnis Preface Acknowledgments About the Authors SECTION 1- AN ETHICALLY GROUNDED APPROACH TO CRISIS MANAGEMENT Chapter 1- Fundamentals of Crisis Management and Ethics Understanding Key Terms The Stages of Crisis Major Communications Theories That Apply to Public Relations and Crises Ethics Up Front in Crisis Management Moral Agency, Sound Moral Reasoning, and Crisis Management Putting It All Together Chapter 2- Issues Management and Managing Crises Understanding Key Terms Stakeholders and Environmental Scanning What Issues Management Can Tell Us About Crisis Management Ethical Considerations for Monitoring Social Media Issues Management in Action Ethical Management of Crises and Issues Management Putting It All Together Chapter 3- Integrating Ethical Theory and Crisis Management Consequentialism Nonconsequentialism Virtue Ethics Feminist Approaches to Ethics Putting it All Together: The Supporting Role of Ethical Theory in Crisis Management SECTION 2- CASE STUDIES Chapter 4- Health Communication Case 4.1: Chimerix, Compassionate Use, and Social Media Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 4.2: McMath Tragedy at Children's Hospital Oakland Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 4.3: Unsure About Essure Ethics Up Front What Happened For Deliberation Putting It All Together Professional Voice Discussion Questions Chapter 5- Environmental Communication Case 5.1: California and the "Megadrought" Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 5.2: Monsanto's Defense of Its Patented Seeds Ethics Up Front What Happened For Deliberation Putting It All Together Professional Voice Discussion Questions Case 5.3: Range Resources and PSYOPs as Crisis Management Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Chapter 6- Advocacy Communication Case 6.1: Genetically Modified Mosquitoes: Fear Vectors? Ethics Up Front What Happened For Deliberation Putting It All Together Professional Voice Discussion Questions Case 6.2: U.S. Vaccination: A Mickey Mouse Policy? Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 6.3: All Crises Great and Small: Yoplait's Killer Cup Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Chapter 7- Strategic Communication Case 7.1: Apple and Workers' Rights Abuses Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 7.2: The Costa Concordia Shipwreck Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 7.3: Pennsylvania State and Child Abuse Ethics Up Front What Happened For Deliberation Putting It All Together Professional Voice Discussion Questions Chapter 8- Government Communication Case 8.1: The Fort Carson Shootings: The Crisis of PTSD in the Military Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 8.2: The "Fast and Furious" Gun Walking Program Ethics Up Front What Happened For Deliberation Putting It All Together Discus...
